Show Highlights:

• Introducing Scott Schmidt
• What it takes driving creative operations at PwC
• The importance of having a single system of record for your in-house team
• The importance of creating technology planning horizons
• Keeping an eye on the overall quality of brand voice and brand consistency
• The importance of team bonding and team cohesion

Quotes:

SCOTT: The importance of having a single platform for work and records

“We know they're not all gonna work the same, but to be able to have everything in a single place in our system of record. And that was the most important thing is that it could not only have the team work together or work separately, when appropriate, but also to gather the metrics for our leadership, that show that we can prove that we are. One of the things is very important for an in-house agency is proving your value.”

SCOTT: Importance of team bonding and cohesion

“Make sure people are happy and able to work efficiently and collaboratively. I'm sure being in-person at times would be great and when we can do it, when we can come into in-person collaborate, it does happen. We do try and get together when possible. But it's something that we've been very fortunate that we were already in a position where we were ready to work virtually.”

Connect with Scott and find out more about his work:

Scott Schmidt | PwC | PwC.com

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

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