According to the International Coaching Federation, 2020 Global Coaching Study Executive Summary, the average US annual revenue for coaches is $62,000 per year and $47,000 per year globally. These averages could be higher if coaching programs, senior coaches, and other influencers encouraged their students and new coaches to charge appropriately. Instead, it is encouraged that new coaches start slow with solely one-on-one clients, and charge either nothing or far under $100/hour. The problem with this is coaches are left trying to do the agonizing tasks of deciding if they are worth being paid more. This will happen time and time again, every single time they choose to raise their rates. 

As coaches, we teach our clients to look within for validation, but we teach our coaches to look externally for permission to raise our rates. As a result, our schedules are overloaded with clients who are paying too little and demanding too much. We're left frustrated as we watch other coaches making multiple six figures their first year and not understanding how they did it. 

I say jump off the cliff and have faith that God will catch you. Start strong with a group program and charge 4-5 figures for your time. You will do fine. You will learn and your clients will thank you. Your services will improve. 

If you want to learn how you create a strong signature program, find your people who value your expertise, and successfully sell your high-ticket program, book a complimentary call at https://calendly.com/lastco/stragetysession.

Below are a few resources.

Business Launch Assessment to gauge your launch readiness at https://form.jotform.com/212717479336059

Schedule a complimentary session at calendly.com/lastco/stragetysession

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