Meet Zac Stucki, a customer-centric operations expert who helps businesses understand the reasons their customers are buying so they can design their business strategy and operations around it which fixes quality, profitability, and scaling problems. He describes his process of disconnecting "no" from his value as an entrepreneur and building credibility and authority. He shares his efforts to serve as a conduit for entrepreneurs to help them grow their businesses and impact without the full weight on their shoulders. He differentiates our "why" from our mission and the customer versus the user. He encourages business owners to consider what they are doing rather than why they are doing it and explains how invaluable he has found Jobs Theory in his work. He also encourages us to consider who we can have the most impact serving.

Book Recommendations:

Competing Against Luck by Clayton Christensen

Demand-Side Sales 101 by Bob Moesta and Greg Engle

https://homericconsulting.com

@homericconsulting