You’re listening to SmartTalk with Victor and Mark; SmartTalk is hosted by Victor Medina estate planning, elder law and private client attorney in New Jersey and Mark Merenda CEO of Smart Marketing a marketing and coaching firm for law firms, Attorneys and financial professionals.

SmartTalk is a podcast for solo practitioners and small firm attorney’s looking to improve their practice.

You’re listening to SmartTalk Episode 19 Steve Jobs and his Legacy

Victor: Welcome back to another edition with Victor and Mark, well Mark, its just you and I this time, I don’t know what to say, no special guests

Mark: well its good cause I don’t like letting them talk anyway

Victor: and there’s a pretty frequent complaint from those folks that say we don’t let them talk

Mark: Good, good, at least its clear when people come on the show that its our show and we’re going to talk a lot and you can occasionally fill in if we ask you a direct question

Victor: I feel a little bad for the people that are not trying to sell anything they don’t have a book or anything they’re just here because we asked them to show up because we ask them to and then we railroad them

Mark: hey, it’s a fight for oxygen here; you earn your airtime by being funny or witty or entertaining or interesting in some way; we’re not going to pause and invite you to do that, you just have to do it.

Victor: I agree

Mark: it’s a brutal thing its survival quest; the law of the jungle

Victor: all right, so we agreed on a theme for this show, what’s our theme?

Mark: our theme is Steve Jobs RIP; both of us are of course passionate fans of all things Apple; I think we both had sort of the same reaction, I think it was me that told you the news.

Victor: yes

Mark: via text message and I had this reaction that really of surprised me; I was very conscious of how much I admired Steve Jobs, and I was very conscious of how I admired the products, I love using the products and all of that; but I felt this emotional reaction when I heard the news I felt the tears spring into my eyes; it is clear that I am not alone, at the Apple website, at apple.com/stevejobs they have a rolling tribute, what people emailed in and they have over a million so far.

Victor: I’ve got to say, I’ve known you for a little while and I’ve seen you deal with some of the worst news; the Red Sox collapse

Mark: (cough, cough, choke)

Victor: things like that and I shared that news with you, I’ve been like-minded, I haven’t seen you tear up nearly as much in those instances as you are professing to have done that Wednesday night.

Mark: No, it was terrible, terrible news; I think that every now and then there’s somebody your not even conscious of how much you identify with this person and when it happens, you fell like somebody you know, somebody close to you is hurt or is no more. I think a lot of people from my generation maybe felt that way when they heard the news about John Lennon; on my latest blog post I quote Carrie Fisher who grew up in Hollywood and so on; she said she felt that way when she heard that Carey Grant had died. When looking at the news stories on Steve jobs a thought that I had been reflecting on really for days now is what other businessman in the world could die and have this emotional of reaction; a billion people?

Victor: For that matter, how many people know CEO’s of other companies?

Mark: Right

Victor: Charisma or not, its just not something that generally happens you associate one person an elite person

Mark: Right, you and I each own a company, they’re very small companies compared to Steve Jobs we’re a mosquito buzzing around the elephant in that sense; but the issues of owning and growing a business remain, to me, the same. And he did it so brilliantly, for so long that that it’s inspiring to me as a business owner, everything he did was inspiring.

Victor: Okay, so we’ve got a couple of touchstones that we can hit upon certainly what happened to him personally, in and out of the busin[...]