This time around we're in the studio with StartWell member company Emergence Labs - a business technology consulting form and Salesforce implementation partner focused on helping small to medium sized businesses adopt new technologies that can help them database and better use their information.

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Qasim Virjee 0:31

All right back once again for this the 19th episode of the stairwell Podcast. I'm Qasim, the founder and CEO of start well here in the studio once again, on King Street in downtown Toronto. This time, I'm joined by a new member company here, whose name is emergence labs. I'll let you guys introduce yourselves. And we'll jump into what you do. And, and the magic word that's become a drinking game. On the second floor of start will

Mack Allen 1:03

love it. So I'm Mack Allen, I'm the managing partner here at emergence labs. We are a Salesforce implementation partner. But really just a technology consulting and business process consulting firm. The visions that we're going to help small businesses and small to mid sized firms find their way into technology in a more accessible fashion. Everybody's finding that it's 5060 100 grand to get your foot in the door. We believe otherwise. And technology's really helped us a lot helped me a lot and where I've come from in my career, and putting emergence labs together to try and help companies navigate that tumultuous territory has been real fun and keeps me coming into the office every day.

Mitch McCabe 1:45

Yeah, my name is Mitch McCabe. And I'm also a partner here at mergence labs, and joined Mac probably around September, October 18. Last year, shortly after we started the company, and we actually went to university together. So we kind of go way back and Ghana asked me to join the team and I came from a background of financial operations. I worked at an accounting firm for four years, I had my Chartered Accountants license, so I started kind of helping with the books, and then it turned into something more and yeah, I've been learning the ropes of Salesforce, and me and Mac and our two other guys, Myles and Matt, been trying to, you know, make it happen out there.

Qasim Virjee 2:25

For listeners that might not have caught those two things. So the magic word is Salesforce. Yeah, that's the magic word. We'll talk more about that. But also that all of you, your name, start with him. That was something I picked up on right away when we first met. But that was just a coincidence. Or

Mack Allen 2:43

it matters. Coincidence. And it's embarrassing.

Mitch McCabe 2:48

It is when you sometimes tell clients like yeah, you're on the phone with Mac, Mitch and Matt. People are like, are you serious?

Mack Allen 2:57

Oh, seriously, we can't have all four of us were to visit a client office, which doesn't happen. But if we did, it would be a joke to introduce four people in a row with with M names like no one's getting that. That's good. We're gonna hire another m soon, I hope. Five, five, just keep the keep the trend.

Qasim Virjee 3:16

What? Okay, so let's talk about the company emergence labs. First off the name, what's emerging with the idea,

Mack Allen 3:23

emerging properties or like properties that are that emerged from? You know, I guess I'll back up the whole statement is the whole is greater than the sum of its parts. Yeah. So you might have like, a human body, for example, has all these cells firing around atoms, whatever it might be. And out of all of those seemingly inanimate nonliving objects come consciousness and us being this living being and you see emerging properties, their properties that arise from the greater of its parts. So we like to think that with companies, we kind of help them make the most we make the sum greater than its parts.

Qasim Virjee 4:01

So your means we've