What does it take to unite sales professionals in a collaborative network that tackles today's go-to-market challenges? Join us on this episode of '73 and Sunny' as we chat with Erik Aberg, founder of Avant Garde Kollaborative and a seasoned sales expert with over 18 years of experience. Erik delves into the formation of his business, a platform designed for sales and go-to-market professionals to share successes, learn from failures, and leverage a fractional go-to-market model. This model has proven crucial for companies in the early stages of product development who lack the resources for a full-scale deployment. Tune in to hear Erik discuss the intricacies of aligning sales, marketing, and operational strategies to enhance customer experiences and drive business growth.