Floral Shop Podcast

Episode 19: Eugenia Benarouche: The Florist Behind Beverly Hills’ Hottest Events

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Show Notes:

 

  • Introduction to Eugenia Benarouche and Casa Dei Fiori’s inception in Los Angeles
  • The early challenges and triumphs of running an online floral business in Beverly Hills
  • The decision to open a physical store in Beverly Hills and how the location impacts business
  • Sourcing flowers from around the world: Poland, Ecuador, Colombia, and more
  • Breaking into the high-end event scene, including prestigious events like the Writers Guild Awards and iHeart Music Festival
  • The importance of customer service and flexibility in the competitive Los Angeles market
  • How Casa Dei Fiori manages online sales and marketing in a highly competitive industry
  • Strategies for building and maintaining customer loyalty
  • Future plans for Casa Dei Fiori, including hotel lobby designs and expanding event services
  • Eugenia’s reflections on the lessons learned in her floral journey and advice for aspiring florists
    • This episode features an interview with:

     

    EUGENIA BENAROUCHE

    Owner of Casa Dei Fiori

    Eugenia Benarouche is the founder and creative force behind Casa Dei Fiori, a luxury floral shop based in the heart of Beverly Hills. With a passion for flowers and an eye for design, Eugenia transitioned from a personal love of florals to creating one of the most sought-after floral boutiques in Los Angeles. 

    Known for her innovative designs and high-profile events, Casa Dei Fiori has quickly become a go-to for celebrities and luxury clients alike. Eugenia’s journey from starting online to establishing a physical presence in Beverly Hills is a testament to her dedication, creativity, and business acumen.

    Important Links and resources mentioned:

    Casa Dei Fiori Website

    Instagram

    Facebook

    diving deeper:

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    Floral Shop PodcastBy Ziv Raviv