This episode is a detailed guide explaining why website redesigns often result in a loss of search engine ranking and traffic due to structural and navigational changes. It asserts that this loss happens not because the redesign itself is flawed, but because the technical migration fails to guide search engines through new site hierarchies, URLs, and content placements.

To counteract this, we provide a comprehensive, seven-step SEO checklist stressing that SEO strategy must be integrated into the planning stage, rather than being addressed as an afterthought. Key recommendations include conducting a thorough initial audit, maintaining URL consistency, implementing precise 301 redirects for any necessary changes, and ensuring the preservation of critical metadata and on-page elements.

To ensure full transparency and comply with podcasting service guidelines, this episode is entirely created using AI-generated voices, based on original content provided by ⁠Shakuro⁠.

Read the full article here: https://shakuro.com/blog/website-redesign-seo