In this episode of the Page 2 Podcast, we are doing a special edition crossover with some of my Search Discovery colleagues! Myself, Tim Wilson and Michael Helbling of the Digital Analytics Power Hour podcast, as well as Noah Omri Levin who runs the Digital Marketing Life podcast decided to collaboration and share our experience with getting a podcast off the ground and making it successful. We talk about all kinds of topics including: (1) Why would you even want to start a podcast, (2) Podcasting branding, (3) Podcast format and episode formats, (4) Picking the right music for your podcast, (5) Our equipment and software, (6) The ins and outs of various podcasting platforms, (7) Marketing your podcast, as well as (8) Podcasting challenges and advice.