In an exclusive, we sit down with Vivek Badrinath, GSMA's new director general in his first media interview since taking over from Mats Granryd. During a candid 30-minute discussion, we get an insight into his early impressions of the association, tackle key industry topics, get his take on the recent MWC and discuss how the show can evolve.

0:00 Intro 1:45: First impressions of the GSMA 5: 10: Appeal of the role 6:20: Strength of the GSMA 11:00: Past experience 15:00 GSMA an association or a company? 17:00: Management style 18:00: Objectives for the GSMA 21:00: Monetising 5G/Geopolitical challenge 24:40: European telecoms landscape 27:10: Reflection on MWC25 33:00: GSMA Foundation