Co-hosts Ashley Altum and Colleen Lotz continue the 3-part series of Ashley's "Keys to a Business' Success" as they discuss the importance of industry expertise. Sounds like common sense...one should know what they're doing at a job, but it's so much more than that! The girls discuss the importance of never investing in a business one knows nothing about (Ashley speaks from experience!) Give it a listen especially before thinking about investing in that potato company....