Instagram Basics

Hosted by Justin Druga and Vince Ventura

Goals

-Making a strong and engaging Instagram business page that will drive customers to your store and/or website.

-Best practices for setting up a business page and posting consistently

• Create your business page
  •  Follow businesses that inspire you or that are in your industry
  •  Figure out your strategy, demographic, geographic, psychographics
  • What are your goals?
    • Get customers to your website
    • Use hashtags to brand
    • Brand awareness

2.   Build your page

• Content and posting strategy
  • How often to post
  • What times?
• Be consistent with posts
  • Filters, styles, themes of your page
  •  Know what types of posts work best
  • Look at your followers and post content that will appeal to them
  •   Hashtags and how to brand your page
• “Use #(enterhere)

3. Build your bio

• Bio and profile pic
• Use a short, sweet, and to-the-point bio with any branded hashtags you’d like in there as well
• Profile picture – store logo and/or matching other social accounts
•  Set up settings you’d like

• Push notifications
• Notifications when certain businesses/people post
• Follow people

4.   Posting to Instagram       

• Let customers know about your page and engage with them
• Keep in mind image quality and size
• Post images that connect and draw customers in

Key Points:

• Know what type of page you want to be
• Best ways to get customers to your page and/or store
• What to post and best types of posts for your audience