Keith Moss, a management consultant from the UK, and is speaking to the Resident Philosopher Martina Botti. Keith, on a business trip, is visiting the bar and having a drink; he steps over to have a philosophical conversation. They discuss what makes something art, and after Keith suggests it is when a reaction is triggered, Martina suggests that maybe our brain doesn’t have a general definition of art and then apply that case by case. Maybe our brain sees it more in terms of having a paradigmatic case and then the new cases are compared to that. So, for example, she asks him, if he went to MoMA and saw these dada examples, what would he think? Would that fit in with the paradigmatic case that is in his head?

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