Our 19th guest is Martin MacArthur – Founder & CEO at The Outbound Sales Guy. 

Owen and Martin discuss the differences across prospecting into Americas vs EMEA and how to be successful in outbound. Including: 

- The impact that being blind has had on Martin in starting his own business and working in sales 

- The difference between selling outsourced sales into Canada vs the US 

- The attitude that Americans have towards sales development, cold calling, prospecting emails and other outbound approaches 

- Authentic relationship building: more personal sales messaging is better than personalisation 

- The channel that Martin finds most successful when selling into the US 

- How to follow-up on LinkedIn 

- Martin’s sales tech and data vendor recommendations 

- How much of Martin’s experience is based around building his own data vs purchasing data 

- What’s changed in sales in the US over the past 2/3 years 

- Advice for UK companies looking to expand into the US and vice versa