Chris Lennon, Office of CTO, Director of Standards Strategy at Ross Video talks about metadata and his new book, co-written by Clyde Smith, "The Media Workflow Puzzle: How it all fits together".

We discuss a wide range of topics including:

- the role metadata plays in interoperability and standards

- editorial metadata and driving discoverability

- how capturing metadata within production is key to drive usage downstream

- IMF format as a key enabler for repurposing and versioning content based on metadata

- globalisation and consolidation of the media industry

- how our approach to building standards needs to change with the pace of innovation happening in the industry