In this episode of Exponential, Joseph Zhang, co-founder and CEO of CatchBack, explains how a side hustle flipping Pokémon cards evolved into a full-stack collectibles trading platform. Combining lessons from crypto infrastructure with firsthand experience in collectibles, CatchBack introduces a new model for how real-world assets can trade online.

“Crypto taught me about liquidity,” Joseph says. “In collectibles, things move slowly. Our goal was to bring the efficiency of crypto tooling to physical trading cards.”