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Episode 19 - Part 2: Do comparison sites put a downward pressure on fees?
In Part 2 of Episode 19, we're speaking with Simon Bath from PinLocal about whether or not comparison sites put a downward pressure on fees and how to review marketing costs.
Simon is the CEO of iPlaceGlobal which operates PinLocal, Moveable, iPlace Financial Services and Altium Legal.
Over the four parts of this episode, Simon shares his thoughts on a range of topics around sales, conversion rates and optimising processes.
In this second part, we discuss:
📣 Marketing strategies for surveyors
🤩 The importance of displaying reviews and external validation
🏷️ Does the cheapest price always win?
🎨 Understanding differentiation
💭 Consumer preferences and motives by source
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By Survey BookerIn Part 2 of Episode 19, we're speaking with Simon Bath from PinLocal about whether or not comparison sites put a downward pressure on fees and how to review marketing costs.
Simon is the CEO of iPlaceGlobal which operates PinLocal, Moveable, iPlace Financial Services and Altium Legal.
Over the four parts of this episode, Simon shares his thoughts on a range of topics around sales, conversion rates and optimising processes.
In this second part, we discuss:
📣 Marketing strategies for surveyors
🤩 The importance of displaying reviews and external validation
🏷️ Does the cheapest price always win?
🎨 Understanding differentiation
💭 Consumer preferences and motives by source