Today we sit down with Paul Rivett-Carnac, CEO and President of St. Francis Herb Farm a Canadian-owned, family-run herbal company with more than 30 years of trusted expertise in plant medicine. Paul’s story is rooted in passion and responsibility. From growing up in the Ottawa Valley surrounded by herbs and holistic health practices, to now leading a team that has doubled the business since 2015, Paul shares what it truly means to take ownership of your business and your mission. Under his leadership, St. Francis Herb Farm continues to innovate while staying true to its Holistic Herb Approach, crafting plant medicine that empowers people on their wellness journey. The company has become a household name for those seeking natural health solutions. In this episode, Paul talks about why personal responsibility is the key to business success. How family values and passion fuel growth and innovation, and the future of herbal wellness and St. Francis Herb Farm’s exciting plans. If you’re an entrepreneur, leader, or simply passionate about wellness, this conversation will inspire you to think differently about responsibility, growth, and purpose.