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Your car wash's marketing looks exactly like your competitor's. And that's why neither of you is winning.
In this episode of The Car Wash Growth Playbook, I break down the difference between institutional advertising (what 95% of car washes do) and direct response marketing (what actually produces results).
I'll give you three rules that will change how you spend every marketing dollar, inspired by Dan Kennedy's direct response principles and applied specifically to the car wash industry.
If you've ever spent money on marketing and had no idea whether it worked, this episode is for you.
Resources:
Free Marketing Crash Course: The Five Funnels to Freedom - https://fivefunnelstofreedom.com
OptSpot - Marketing for Car Washes - https://optspot.com
By OptSpot4.5
88 ratings
Your car wash's marketing looks exactly like your competitor's. And that's why neither of you is winning.
In this episode of The Car Wash Growth Playbook, I break down the difference between institutional advertising (what 95% of car washes do) and direct response marketing (what actually produces results).
I'll give you three rules that will change how you spend every marketing dollar, inspired by Dan Kennedy's direct response principles and applied specifically to the car wash industry.
If you've ever spent money on marketing and had no idea whether it worked, this episode is for you.
Resources:
Free Marketing Crash Course: The Five Funnels to Freedom - https://fivefunnelstofreedom.com
OptSpot - Marketing for Car Washes - https://optspot.com