Nonprofits don’t need more dashboards—they need results.

In this episode of Your Rally Point Podcast, James Martin and Jack Bobin tackle one of the most common (and frustrating) questions in nonprofit marketing: How do you actually prove ROI from text messaging?

Open rates are easy to quote. Vanity metrics are easy to celebrate. But neither helps you justify spend to your board.

James and Jack break down why click-through rate is the first meaningful signal of engagement, how integrations with donor platforms finally make revenue attribution possible, and why automation dramatically improves results by following up with supporters who click but don’t convert.

They also walk through a simple ROI model any nonprofit can understand—starting with a list of just 100 supporters—and explain why mobile messaging can outperform email and direct mail when measured correctly.

If you’re already texting (or thinking about it) and want to move from “we think this works” to “we can prove this works,” this episode is for you.

What you’ll learn:

• Why clicks matter more than opens

• How to measure real dollar ROI from text campaigns

• The role integrations play in attribution

• Why donation page experience affects texting results

• A simple model to explain mobile ROI to leadership

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