In this episode, Andrew and Jess talk about how business succeed and fail (in technology adoption and other innovations) by failing to pay attention to prevailing trends in industry or paying too close attention to competition with others.

https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350X

https://www.idgconnect.com/article/3581889/how-tractor-seller-john-deere-became-a-technology-company.html#:~:text=As%20part%20of%20Deere's%20move,well%20as%20check%20environmental%20conditions

https://www.wsj.com/articles/deere-seeks-satellite-network-to-connect-far-flung-farms-65c37b0f