Why is it that people can't seem to dial in on their true personality type? Why is it that they seem to jump from one set of personality traits to another, each time they take a personality assessment? Does personality really change like that? And why is it that people think that being in the middle on a particular trait, like half-way between an introvert and an extrovert is the optimum for a human being? These are the types of questions we'll discuss in this episode.

At the end of the episode, we are giving out a special offer for a free book called: "Emotional Copywriting Revealed." This book is our free gift to those of you that would like to learn more about using personality marketing, and are willing to participate in the discussion by joining our facebook group called "Personality Marketers".