In this episode of The Responsive Lab, hosts Scott Holthaus and Carly Berna sit down with fundraising expert Gail Perry, internationally recognized keynote speaker, consultant, and author of Fired-Up Fundraising.

With over 30 years of experience coaching nonprofits to achieve extraordinary fundraising results, Gail shares her insights on building a thriving major gifts program.

Also in this episode, Gail shares:

- How nonprofits can adapt their major gifts strategy in times of crisis

- The power of a collaborative ask—and an example of it in action

- How technology can enhance donor engagement while maintaining personal connections

- The key metric fundraisers should track to drive success

- Should board members be major donors? Tips on finding the right balance

Don’t miss this exciting conversation on transforming donor relationships and elevating fundraising efforts.

Watch or listen at virtuous.org/podcast or wherever you get your podcasts.

Meanwhile, learn more about Gail Perry and sign up for her newsletter at gailperrygroup.com. You can also reach out to Gail at [email protected].

Season One of The Responsive Lab is brought to you by Virtuous.

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.