INTjAPAN

Episode 19. Uniqlo: The Clothes that Destroyed Harajuku


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Uniqlo is a Japanese fashion brand founded by Tadashi Yanai in 1940s. Its success changed the entire landscape of fashion. Harajuku, which used to be the center of fashion, was quickly overtaken by Uniqlo's minimalist style. It is a type of fashion that is "made for all".


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INTjAPANBy Karen Harifina