When you think of Martech you may think of automation. For a lot of SMBs and #entrepreneurs you may think of confusion and feel overwhelmed. It doesn't have to be that way!

If you're in the Martech space you think of Scott Brinker.

Brinker, who we like to think of as the Godfather of Martech, breaks it all down in an interview on Digital Marketing Happy Hour with Christopher Casale and Ryan Smith on how SMBs have a distinct advantage, especially in today's turbulent climate over other larger businesses.

The affordability of martech tools and the agility of most SMBs gives them more opportunities than ever before.

🧐 Does a CMO need to be a tech expert?

🧐 How big of a role does budget play in successfully implementing MarTech in their business?

🧐 What does “No Code” mean?

Click below for the answers to those questions and more.