Amazon Brand Registry is a great tool for Amazon business owners who want to protect their brand and safeguard their intellectual property. But unfortunately, it can also be abused. Join Scott as he chats with Paul Rafelson about how Amazon sellers can thrive in reselling and fight back against brands that are abusing brand registry. Paul shares powerful strategies that can come in handy during false IP claims and offers Amazon account health support through its affordable program called SellerBasics. Episode Notes: 00:57 - Paul's background 02:03 - Brand Registry 02:41 - Counterfeits 04:31 - Paul's First IP Complaint 05:02 - Why Dealers Hate Resellers 05:36 - How Do Brands Submit Claims? 07:00 - Why Counterfeit With A Test Buy Is A Scary Claim 07:31 - Why Sellers Need To Have Good Product Documentation 08:33 - How To Thrive In Reselling 09:21 - How Seller Basics Can Help During An IP Claim 14:50 - How To Let Amazon Know A Brand Is Abusing Brand Registry "Amazon sellers, it's an Uberization concept...it is supplier on demand" - Paul Rafelson 22:14 - What Does Trademark Infringement Mean? 23:27 - What Is Pretextual? 25:04 - What is Amazon's Definition Of Trademark Infringement? 26:43 - What Is The Future Of IP Claims? 29:17 - Seller Basics Website: www.sellerbasics.com Twitter: @SellerBasics Related Post: Winning the Bogus IP Claim War on Amazon