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Welcome here everyone and thanks for tuning in to yet another Focus Friday where we of course tackle a hot or current subscription industry topic!

In today's episode,  I want to share with you some insights I picked up from an interview I had done recently with another subscription box founder. His name is Vino, and he's also the CEO at Kabo Fresh Dog Foods. A Canadian dog food subscription box, and he'll be on the upcoming episode 195.  So look for that one coming soon, such a good conversation, and Vino is just really a great communicator.

But during our conversation, he must've mentioned this secret of his, at least, I don't know, 10x times lol. And it is something I had never really heard another entrepreneur talk about it so passionately. So I did some digging, and figured I'd do my own research on the subject for you all. And it's none other than, cold emails and the impact they can have on your business! And I will share with you my 8 Rules that I found when it comes to cold emailing!

Eric's Cold Email Resources:
- LinkedIn Pro
- Bluefishing by Steve Sims (book)
- Build Your Network by Travis Chappell (podcast)
- Cold Email Community Podcast episode 1

Episode sponsored by Rai Cornell and Cornell Content Marketing.  Not sure what to do with your content, copy and marketing?  Reach out to Rai directly at [email protected]
https://cornellcontent.com/subbox

Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!

Eric’s Recommended Affiliate Courses & Resources:
Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resources
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7

Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [email protected]
Eric Musick’s In

Want to start your own podcast? 😃
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The latest programs & Items in the industry👇

Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/

For more, email me at [email protected]