This week we sit down with Derrick McKinney, founder of L.O.U.D. Muzik and somebody who has been moving in the music business for over 20 years. His background runs from early days with FUBU and street marketing to working with major labels and artists, and now building his own system for developing talent here in Houston and beyond.

We get into what he actually expects from artists on his label and what people don’t see when it comes to putting an artist together the right way. Not just the music, but the branding, the consistency, and the work behind the scenes. We also talk about L.O.U.D. Fest, why he’s making changes to it, and what he’s trying to build with it moving forward.