<p>What’s the name of your product or service?  Is it purposefully attracting or unintentionally repelling your target customers?  In today’s Project Distinct, Scott McKain relates the story of how a restaurant changed the name of its early evening dinner special to great success — and what that means to you and your business!</p>

What’s the name of your product or service? Is it purposefully attracting or unintentionally repelling your target customers? In today’s Project Distinct, Scott McKain relates the story of how a restaurant changed the name of its early evening dinner special to great success — and what that means to you and your business!

<p>What’s the name of your product or service?&nbsp; Is it purposefully attracting or unintentionally repelling your target customers?&nbsp; In today’s Project Distinct, Scott McKain relates the story of how a restaurant changed the name of its early evening dinner special to great success — and what that means to you and your business!</p>

Episode 192: Encore Episode - What’s in a (generational) name?

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Episode 192: Encore Episode - What’s in a (generational) name?

Episode 192: Encore Episode - What’s in a (generational) name?