In this episode of Grow By Design, I break down the three essential elements you absolutely must master to make money in your business. First, I dive deep into removing the "head trash" - all the mental roadblocks, limiting beliefs, and guilt around charging what you're worth that keep business owners selling out of their own pockets. I share personal stories about overcoming negative voices and why wanting to make money doesn't make you a bad person. Second, I explain the critical importance of knowing your numbers - from calculating your true overhead costs per hour to understanding your break-even point and adding proper profit margins. Finally, I discuss maintaining the flow of leads, sales, and production, and why this balance is so crucial for long-term success. I also address why new levels always bring new devils, and how business challenges scale up just like training for marathons - you get stronger, but you're always pushing your limits. Whether you're just starting out or looking to scale, this episode will help you overcome the mental barriers and practical challenges that keep most business owners from achieving real profitability.