I was doing millions in revenue before I even knew who my core customer was. Sounds insane, right?

Here’s the truth: if you don’t know your core customer, you’re building your business on sand. You’ll end up trying to please everyone and serving no one. That’s exactly what happened to me—until I got clear.

In this episode, I’ll share:

• How we accidentally built for the wrong customer and created the perfect product nobody wanted.

• The moment a coach forced me to answer the hard question: “Who do you actually serve best?”

• Stories from Jeff Bezos and Shannon Susko that will change how you think about strategy forever.

• Why Amazon’s first value is customer obsession—and why yours should be too.

If you want revenue growth, profitability, and a team that knows exactly who they’re serving—start with your core customer.