Most founders I meet want to avoid selling. They’ll spend thousands on venues, food, consultants—then shrug and say, “I’m just not good at sales.” Here’s the truth: if you’re under $3M in revenue, you must be the one who sells. Customers, employees, investors—it’s your job to win them over. In this episode, I’ll break down why outsourcing sales early kills companies and the only two viable paths forward.