The Cort Brady Podcast

Episode 194 - The trouble with accountability


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Every CEO struggles with the same tension: how do you hold your team accountable without turning into an interrogator—and still show up as a supportive coach? In this episode, I share the biggest mistakes I’ve made, like failing to define success up front or letting weeks go by without looking at the metrics. I’ll walk through a simple prevention system: set clear definitions of great, good, and poor performance from the start, track the numbers weekly (even when it feels boring), and use that consistency to coach instead of react. The goal isn’t catching problems after the fact—it’s building a rhythm that lets you support your people and avoid blindsides. This one is just as much for me as it is for you.

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The Cort Brady PodcastBy Cortland Brady