March 02, 2021

Episode 195: Owning the Customer Experience w/ Allison Metcalfe

27 minutes

Buzzword alert: Customer Experience

We’ve all heard it. We all know it’s important.

But why do so many companies still struggle to nail the customer experience in a way which positively impacts all aspects of the business?

To break down the do’s and don’ts of customer experience, I talked with Allison Metcalfe, CRO at Demandbase, a leader in account-based marketing.

In this episode, we discussed:

Why customer experience is everyone’s job

Making your team accountable

Ways to get your team to live and breathe the customer experience

This post includes highlights of our podcast interview with Allison Metcalfe, CRO at Demandbase.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
Episode 301: From Tech Sales to Business Conversation with Eric Shaver

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By Cory Cotten-Potter

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