What if the biggest problem in modern marketing isn’t creativity — but the data behind it?

In this episode of The Savoir Faire Audio Experience, we sit down with Michael Munson, Founder and CEO of Clean Data Alliance, for a fascinating deep dive into one of the most overlooked issues in today’s digital economy: dirty data. With more than two decades in internet software and data-driven applications, Michael explains why most companies are operating on flawed information — and what that’s really costing them.

Michael shares how his journey from sponsorship marketing during the dot-com era led him into the world of data technology, where he began to see a massive gap between the data companies think they have and the reality behind it. Today, through Clean Data Alliance, he’s on a mission to educate both businesses and individuals about the power of permission-based, verified, and anonymous data. As he explains, “You’re going to have better results if you’re using clean data — accurate, verified human truth.”

We also explore the growing tension between personal data ownership and corporate data harvesting, the risks companies face when relying on third-party data brokers, and why Michael believes the future belongs to organizations willing to give consumers true control over their information. It’s a timely, eye-opening conversation about privacy, profitability, and the next evolution of digital trust.

🔑 Key Takeaways:

What “clean data” really means — and why most companies don’t have it

The hidden risks of third-party and brokered data

How consumer data ownership could reshape marketing forever

Why better data can dramatically improve engagement and ROI

The mission behind Clean Data Alliance

🎧 Ideal For:

Marketers, tech founders, privacy advocates, entrepreneurs, and anyone interested in the future of data ownership and digital trust.

📲 CONNECT WITH MICHAEL MUNSON & CLEAN DATA ALLIANCE:

🌐 Website: https://cleandata.world

📲 LinkedIn: Clean Data Alliance

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