Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make the case for broad, clear, and consistent brand messaging.
The post <a href="https://marketingmoneypodcast.com/episode-196-personalization-doesnt-always-equal-performance/">Episode 196 | Personalization Doesn’t Always Equal Performance</a> appeared first on <a href="https://marketingmoneypodcast.com">Marketing Money Podcast</a>.

Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make the case for broad, clear, and consistent brand messaging. The post Episode 196 | Personalization Doesn’t Always Equal Performance appeared first on Marketing Money Podcast.

Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make the case for broad, clear, and consistent brand messaging.
The post <a href="https://marketingmoneypodcast.com/episode-196-personalization-doesnt-always-equal-performance/" rel="noopener noreferrer">Episode 196 | Personalization Doesn’t Always Equal Performance</a> appeared first on <a href="https://marketingmoneypodcast.com" rel="noopener noreferrer">Marketing Money Podcast</a>.

Episode 196 | Personalization Doesn’t Always Equal Performance

This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s working (and what’s not) in bank marketing, digital strategy, brand positioning, customer experience, regulatory challenges, and more—no matter how big your bank is. Whether you’re tackling a rebrand, launching new tech, or just trying to make your bank stand out, The Marketing Money Podcast gives you insight, humor, and a healthy dose of real talk. For even more banking insights from Josh, visit mabusagency.com.

Share Episode 196 | Personalization Doesn’t Always Equal Performance

Sign up to save your podcasts

Episode 196 | Personalization Doesn’t Always Equal Performance

Episode 196 | Personalization Doesn’t Always Equal Performance