Recovery objectives define how quickly and how completely a system must return to functionality after a disruption—and in this episode, we explore two of the most critical metrics: Recovery Time Objective (RTO) and Recovery Point Objective (RPO). RTO sets the maximum allowable downtime before business operations suffer unacceptable consequences, while RPO defines how much data loss an organization can tolerate, typically measured as the time between the last backup and the disruption. These values influence not just backup frequency, but also infrastructure design, failover mechanisms, staffing models, and contractual SLAs with service providers. We discuss how to determine RTO and RPO through Business Impact Analysis (BIA), and how these objectives drive recovery prioritization in disaster recovery and continuity plans. Getting them right ensures that recovery efforts are both realistic and aligned to business needs—because not all systems need to be restored instantly, but the right ones must be restored on time.