Relationship Marketing is defined on Wikipedia as "a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.". In my first book "It's Not About You, It's About Bacon! Relationship Marketing In A Social Media World!", I talk about and define Know, Like, and Trust! Relationship Marketing is also about you and your personal brand. You have to be authentic and be conscious of your audience when it comes to using social media to building your personal and business brands.

In this episode, we will explore how you can use Relationship Marketing to build and expand your business through growing personal relationships both face-to-face and online!