In this episode, I share about my recent marketing trip to the coast. I spent two days from Beaufort to Myrtle Beach, skipping over Charleston. I like to think of it as fishing in a large lake when somebody gives you a list of key fishing spots. You were going to try to make it to every one of them to just see the lay of the land. Realizing which ones are key and which ones are not. This way the next time we are in town, I’ll know which ones to focus on and really try to get in the door.