As founders, we often operate on beliefs that feel true

—but are dead wrong. These logical fallacies quietly limit growth, drain energy, and keep you stuck in founder prison. In this episode, I share the 7 biggest fallacies I believed while building Aspen-and how breaking them unlocked profit, freedom, and balance.

From "If I build it, they will come" to "Success is linear," I'Il show you the lies we tell ourselves and the truths that actually build self-sustaining, profitable companies.