The One Percent Project- Entrepreneurship, Leadership & Resilience

Episode 2: Amit Agrawal- Understanding the Indian Consumer Landscape

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Amit Agrawal, founder of OckyPocky and Ex-YouTube India head, shares his views on how one needs to think about the Indian consumer and discusses the evolution of EdTech and digital media in the last decade. And how Netflix, Amazon Prime, TikTok and Cousersa are disrupting the Indian consumer space.

The One Percent Project are conversations that will help you understand how some of the smartest minds build, scale and implement new ideas and ventures

About Amit:

My next guest on The One Percent Project is Amit Agrawal, Founder, OckyPocky, and growth expert. OckyPocky is India’s 1st interactive English learning app for vernacular preschool kids. Amit head YouTube India and grew the business from scratch to $100 million per annum revenue. Known as a thought leader in kid-tech, internet and online video space, he has advised some of the biggest names in Indian industry, Silicon Valley and Asia.

Our Conversation:

In this conversation with Amit, we speak to him about the Indian consumer and discuss the evolution of EdTech and the growth of the Indian digital media in the last decade.

  • How businesses are coping with the impact of COVID, economically and culturally.
  • How you can create organic virality?
  • Who is an Indian consumer?
    • How to segment and analyse the 1.3 Billion Indian population?
    • Growth strategies that EdTech products such as OckyPocky, UpGrade and Coursera have used in India?
    • How Netflix, Amazon Prime and TikTok have entered and dominated the Indian market?
    • YouTube: It’s challenges trying to compete against other nimble and younger social media video platforms.

      • QuickFire Questions:

      • Favourite Book/ Blog:
        • Magic of thinking big
      • Hardest Thing about your job
        • Everything is determined by you
      • What Do I Know Now That I Didn’t Know When I Started
        • Speed is underrated
        ...more
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        The One Percent Project- Entrepreneurship, Leadership & ResilienceBy Pritish Sanyal
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