About Amit:

My next guest on The One Percent Project is Amit Agrawal, Founder, OckyPocky, and growth expert. OckyPocky is India’s 1st interactive English learning app for vernacular preschool kids. Amit head YouTube India and​ ​grew​ ​the​ ​business​ ​from​ ​scratch​ ​to $100​ ​million​ ​per annum​ revenue. Known​ ​as​ ​a​ ​thought​ ​leader​ ​in​ kid-tech, ​internet​ ​and​ ​online​ ​video​ ​space​, he has ​advised some​ ​of​ ​the​ ​biggest​ ​names​ ​in​ ​Indian​ ​industry, Silicon Valley and Asia.​ 

Our Conversation:

In this conversation with Amit, we speak to him about the Indian consumer and discuss the evolution of EdTech and the growth of the Indian digital media in the last decade. 

• How businesses are coping with the impact of COVID, economically and culturally.
• How you can create organic virality?
• India
  • Who is an Indian consumer? 
  • How to segment and analyse the 1.3 Billion Indian population? 
  • Growth strategies that EdTech products such as OckyPocky, UpGrade and Coursera have used in India?
  • How Netflix, Amazon Prime and TikTok have entered and dominated the Indian market?
  • YouTube: It’s challenges trying to compete against other nimble and younger social media video platforms.   

QuickFire Questions:

• Favourite Book/ Blog:
  • Magic of thinking big
• Hardest Thing about your job
  • Everything is determined by you
• What Do I Know Now That I Didn’t Know When I Started
  •  Speed is underrated