In this episode, Anna Savina shares her journey from journalism to the head of marketing at Archetype AI. She discusses her experiences at Miro, the importance of content marketing, and the challenges of navigating the startup landscape. Anna emphasizes the significance of community building and how it can drive growth, as well as the role of AI in marketing strategies. She also reflects on her transition to Archetype AI and the exciting opportunities in the field of physical AI and discusses where

Follow Anna's journey on Linkedin: https://www.linkedin.com/in/anna-savina-9ab10a65/

Takeaways

• Anna's journey from journalism to tech startups
• Scaling Miro from early stage using community and content
• Content marketing is crucial for startup success.
• Community engagement can significantly enhance brand loyalty.
• Celebrating failures is essential for a healthy company culture.
• Understanding your audience is key to effective storytelling.
• Proactive communication is vital in a fast-paced startup environment.
• Building a strong brand narrative helps in competitive markets.
• Feedback loops between marketing and product teams drive innovation.
• Investing in community can lead to organic growth and advocacy.
• AI tools can streamline marketing processes but should not replace creativity and critical thinking.