In this episode, Carol-Lyn Jardine sits down with Heather Hurst, VP of Marketing of Canopy, to talk about what it actually takes to move from experimentation to AI that scales. How she built shared GPTs and product marketing foundations. Why her team now thinks "AI first" before defaulting to how they've always worked. And how they pulled off campaigns that would've been impossible before (like 300 customized Wheaties boxes with prospect faces on them).

This is what readiness looks like when AI stops being a pilot and starts being how work runs.

What you'll learn:

• Why 100% adoption isn't the finish line
• The hidden risk of letting teams work in AI silos
• How to build AI as a system your whole team can compound from
• What "AI first" actually looks like in practice
• How to move from capacity gains to unlocking new capabilities