Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Natalie Brown, Head of Marketing at Sur La Table and Daniel Yaffe, COO at AnyRoad chat about creating the brand purpose at Sur la Table, challenges and surprises along the way, and the future of customer experiences for retail.