<img src="https://assets.podomatic.net/ts/d6/a2/7c/john-griffiths/3000x3000_12305731.jpg" alt="itunes pic" /><br />An overview of how far account planning has come since it was effectively invented in 1968. What questions was it set up to answer? Are those questions still relevant now?

An overview of how far account planning has come since it was effectively invented in 1968. What questions was it set up to answer? Are those questions still relevant now?

<br>An overview of how far account planning has come since it was effectively invented in 1968. What questions was it set up to answer? Are those questions still relevant now?

Episode 2 Ch 1 Context Section 1: Account planning nears 50 - pause for thought

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

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Episode 2 Ch 1 Context Section 1: Account planning nears 50 - pause for thought

Episode 2 Ch 1 Context Section 1: Account planning nears 50 - pause for thought