Modern buyers don’t want to be sold to — they want help. Content is how you signal you have the knowledge to provide genuine help that solves actual business challenges. Social strategist Jill Rowley, Chief Evangelist at Social Selling, reveals the best ways to use content to educate, help, and attract more prospects.

Guest: Jill Rowley (@jill_rowley)
Hosts: Tim Clarke (@timxclarke), Tiffani Bova (@Tiffani_Bova)

Read the article that inspired the conversation: https://www.salesforce.com/quotable/articles/content-is-currency-for-salespeople/