In this episode, we investigate the topic of “Customer Experience Automation.” We discuss what it means to find the right person and send the right message to them, at the right time, with the right medium. This episode features questions from the ActiveCampaign community, an interview with Koia (an ActiveCampaign customer that puts Customer Experience Automation to work!), a breakdown of the information you need to use CXA, and a in-depth look at Lead Scoring and Event Trcking!