Exploring the Rise of “Customer Obsessed” with Emilee Schulzke Voegele

Episode Description

In this episode of Beyond the Launch, I sit down with Client Success Strategist and Manager Emilee Schulzke Voegele to explore an emerging term gaining traction in SaaS organizations: Customer Obsessed.

As Customer Success continues to mature as a discipline, some leaders are reframing the conversation and shifting from reactive service models to enterprise-wide alignment around customer outcomes.

But what does “Customer Obsessed” actually mean?
Is it simply a rebranding of Customer Success?
Or does it represent a deeper structural and strategic evolution?

Together, we discuss:

• How Emilee defines “Customer Obsessed”
• Whether this is mindset, structure, or strategy
• The implications for Customer Success leaders
• And how this shift impacts adoption, especially in complex, mission-critical environments like 9-1-1

Because if Customer Success is about outcomes, then customer obsession may be about ownership at every level of the organization.