On this episode of the Distributor Pubcast, you'll learn:

• Why you should never compare whiskey with a Scotsman.
• How ES Tech Group was started in the office products industry in the UK.
• How independent distributors/dealers were able to escape big box and online retailer competition.
• Four things that independent distributors need to be successful online.
• How to get started with an online channel for your traditional customer base.
• LINK: Paddy mentioned TrackSelling by Max Sacks... Learn more here!

If you haven't done so already, we encourage you to download and read our newest resource from Distributor Marketing University: eComm-Wheel of Growth: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results.

On tap:

Paddy -- Dalwhinnie Winter's Gold

Matt -- Johnnie Walker Black

Dave -- Jameson Black Barrel